Why Natural or Organic ?

Why choose Natural or Organic beauty products?

Our skin is our largest organ and research shows that more than 50% of what we apply onto our skin maybe absorbed into our bloodstream. So why apply something toxic onto your skin, like harmful chemicals and risk poisoning your most important organs?

Why not benefit from the goods of nature? Like organic olive oil, organic bees wax, plant oils e.t.c. Chemicals are inexpensive and can be produced easily in the lab while natural ingredients are derived from plants and natural resources. Moreover the beauty industry is not as regulated as the food industry.

So when choosing your beauty routine, think for a moment…… which of the two would you prefer?

Our job is to make it easier for you and present the best products of the natural or organic beauty movement. Always personally tested by us.

Non cruelty free products don’t get in.  And this means selling to China too. Chinese law requires animal testing for cosmetics before they can be sold to the mainland. This means that all the big American and European cosmetics brands that are currently sold in China must undergo animal testing. We think it is somehow hypocritical to claim a cruelty free brand and then selling to China to make a few more or a lot more bucks.

One of the most difficult things was to settle down with the ingredients that may harm our health. There is a lot of overstatement in this area. European Legislation on Cosmetic’s ingredients (https://ec.europa.eu/growth/sectors/cosmetics/legislation_el) sets the upper limits for most chemicals, while banning others.

We did our research and compared what we’ve read with the European Legislation. Here is what we’ve found out !

Toxic chemicals in beauty products


Parabens are a group of chemicals that are widely used as preservatives in cosmetics and personal care products such as deodorants, shower gels and body creams. They effectively prevent the growth of microorganisms. Their names are a mouthful: methylparaben, ethylparaben, propylparaben, butylparaben and isobutylparaben.

What worries public health advocates is that while individual products may contain limited amounts of parabens within safe limits set by the European Union and U.S. Food & Drug Administration (FDA), cumulative exposure to the chemicals from several different products could be overloading our bodies and contributing to a wide range of health problems. Of greatest concern is that parabens are known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity, reports the non-profit Campaign for Safe Cosmetics (CSC) .




Phthalates are mainly used as plasticizers (substances added to plastics to increase their flexibility, transparency, durability, and longevity).  The main phthalates in cosmetics and personal care products are dibutyl phthalate in nail polish, diethyl phthalate in perfumes and lotions, and dimethyl phthalate in hair spray. Often, their presence is not noted on labels.

The European Union has more stringent and protective laws for cosmetics than the United States. The hazard-based, precautionary approach of the EU acknowledges that chemicals linked to cancer and birth defects simply don’t belong in cosmetics – regardless of the concentration of the chemical being used.



Triclosan is used as an antimicrobial agent in personal care products, such as soaps, toothpaste, deodorants etc.  Taking into account human health concerns, the Scientific Committee on Consumer Safety (SCCS) of the European Union published an opinion in 2011concluding the use of triclosan should be restricted. Accordingly, the Commission adopted Regulation (EU) No 358/2014(3) restricting the use of triclosan as a preservative to a maximum concentration of 0.2% in mouthwashes and 0.3% in other product categories.

Triclosan, has been shown to produce toxic hormonal effects, known as endocrine disruption, on the development of the thyroid gland in tadpoles, and on sex ratios and fin length in fish. Lab studies on rats have shown that triclosan is toxic to normal liver enzymes. In humans, this preservative has been linked to allergies, asthma, and eczema.

Petroleum and Mineral Oils

Mineral oil is colorless and odorless oil that’s made from petroleum—as a by-product of the distillation of petroleum to produce gasoline. It’s long been used as a common ingredient in lotions, creams, ointments, and cosmetics. It’s inexpensive, and helps reduce water loss from the skin.

Cosmetics use “cosmetic grade” mineral oil, which is more purified than technical grade. Studies have not linked this oil with cancer, but scientists have expressed concern about it. Researchers stated, “There is strong evidence that mineral oil hydrocarbons are the greatest contaminant of the human body, amounting to approximately 1 gram per person. Possible routes of contamination include air inhalation, food intake, and dermal [skin] absorption.”

In lay terms, that means that these scientists are concerned that much of the mineral oil we are exposed to on a daily basis does contain contaminants that could affect our health. They’re also stating that this topic has not been sufficiently studied to really put our minds at ease.

http://eurlex.europa.eu/legalcontent/EN/TXT/PDF/?uri=CELEX:02009R1223-20160812&from=EN (Annex II )


Coal Tar

Coal tar is a byproduct of coal processing and is capable of causing cancer in humans. Derivatives are used in dandruff shampoos. These ingredients can be found in creams, ointments, soaps, and dandruff shampoos. European Union legislation bans the use of coal tar in cosmetic products.

http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:02009R1223-20160812&from=EN (Annex II)

Formaldehyde and formaldehyde releasers

Formaldehyde and formaldehyde-releasing preservatives (FRP’s) are used in many cosmetic products to help prevent bacteria growth.

The U.S. government and World Health Organization have classified formaldehyde as carcinogenic when its fumes are inhaled.  It is also a potent skin sensitizer and allergen.  Cosmetic’s companies generally don’t dump pure formaldehyde into their concoctions. Instead, they take a roundabout route by using what they call “preservative systems” that employ any one of several chemicals, called “formaldehyde releasers”.

The EU regulation on cosmetic’s ingredients includes formaldehyde in Annex II table. That is substances prohibited in cosmetic products.


Talc is a mineral substance used in a variety of cosmetic and personal care products from baby powders to eye shadows. It is added to absorb moisture, smooth or soften products, prevent caking, and make makeup opaque. Talc can be mined from the earth or produced industrially. Some talc is contaminated with asbestos, a mineral substance linked to cancer.

The European Union regulation on cosmetic products includes Talc in ANEX III, which is about substances that cosmetic products must not contain except subject to the restrictions laid down.

http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:02009R1223-20160812&from=EN (ANEX III)

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